E-COMMERCE

E-commerce has increased its market share each day as the Internet has become widely available. The global pandemic has further accelerated this development. E-commerce includes many sector partners such as service providers, intermediary service providers and consumers.

In Turkey, electronic commerce has been specifically regulated since 2014 by the Act No. 6563 on the Electronic Commerce. The Act was extensively amended in 2022, with new definitions added, such as e-commerce service provider, e-commerce intermediary service provider, e-commerce environment and e-commerce marketplace, and certain obligations imposed on sector participants. In addition, the Electronic Commerce Information System (ETBIS) was established within the Ministry of Commerce to register e-commerce service providers and e-commerce intermediary service providers and to collect data regarding electronic commerce.

Companies involved in e-commerce are generally engaged in both B2C and B2B contracts. In this context, bilateral or multilateral commercial contracts, supply and delivery contracts, privacy and data protection policies, cookie policies and cookie notice texts and explicit consent forms, consent for commercial electronic messages, online purchasing, sales and advertising procedures and data retention policies should be carefully prepared.

It is clear that those involved in e-commerce are not only subject to general commercial and electronic commerce regulations, but also to a wide range of other legal requirements, such as personal data protection law, intellectual property law, consumer law, advertising law and information technology (IT) law. We as Güngör Law Firm, therefore support our clients' legal needs with qualified solutions at every step of the e-commerce process.